Corporate Relations officers are extremely busy. Working with faculty, working with colleges, responding to inbound interest, preparing campus visits, managing relationships, and so much more. With this heavy workload, often marketing the university for new partnerships is put on a backburner and not enough time is spent on it.
Finding new corporate partners to sponsor research is a goal, but hard to find time to work on. FirstIgnite solves this issue by enabling Corporate Relations Officers to get 10x the marketing done in the same amount of time as before. How? Read on!
With FirstIgnite, Corporate Relations professionals can quickly summarize research publications, identify potential corporate partners and connect with corporate teams instantly.
How does it work? Look below:
Let’s say you have a professor working in DNA multiplexing and they have published a paper and are interested in finding companies to sponsor continuation of the research. – first we need to summarize the research so industry gets excited about the opportunity.
Now that we have a marketing summary of the paper, including descriptions, problem solved, key advantages and market applications, we understand how to talk about our research and can begin figuring out WHO to talk about our invention with.
Using the same text from the paper, we can quickly identify potential collaborators and their competitors, which creates an exhaustive list of potential partners to focus our marketing efforts on.
Now you know how to talk about your research in terms industry understands and which companies you should focus your marketing efforts on. What comes next? Who at those companies should we contact.
You can identify contacts, with email addresses, of over 265M professionals. In the example above, which took less than 5 minutes of time, we’ve generated a marketing summary, identified Twist Bioscience as a potential research partner and found multiple contacts we can introduce the opportunity to.
FirstIgnite enables corporate relations officers to market their universities research portfolio 10x faster than ever before. By actively marketing your research to targeted partner, you’ll see a significant shift in the number of companies your office is speaking with which will lead to an increase in corporate sponsored research.
Get started with a free trial today – https://app.firstignite.com/register-account